Available for a new role · Head of Sales · Commercial Manager

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René Warming
Available immediately Last updated: 12 October 2026

I am looking for a role as Head of Sales or Commercial Manager in a B2B environment.

Or a similar role as Sales Director or Business Consultant.

Building markets.
Making sales teams perform.

I turn commercial ambitions into measurable growth.

  • A truck rental company to the top 5 in the Netherlands in 2 years.
  • Created one standard for sales processes and KPIs across 13 business units and 67 countries at Scania Financial Services.
  • 15% portfolio growth as Managing Director of MAN Financial Services in South Africa, in the middle of a successful integration.

I like to work close to the market, with dealers, customers and my own team.

My personal credo

“To serve the customer and make profit with a lot of fun.”

René Warming, Head of Sales and Commercial Manager

30+ years of commercial experience

  • Logo Traton Financial Services
  • Logo MAN Financial Services
  • Logo Scania
  • Logo HAMA Trucks
  • Logo Dräger Safety

Proven results

300%
revenue growth in 2 years
Dräger Safety dealer network
125
trucks in rental fleet, from scratch
HAMA Trucks Benelux
15%
portfolio growth
MAN Financial Services South Africa
67
countries, one standard sales process
Scania Financial Services Head Office
6
countries launched
Traton Financial Services
30+
years of commercial experience
19 of them in the automotive sector

Four results in focus

The situation, what I did and what it delivered.

15% portfolio growth

MAN Financial Services South Africa

Managing Director · Johannesburg · 2023–2025
Situation

A joint venture that, following a share transaction, had to be integrated into the Traton Financial Services organisation.

Approach

Restructured the existing organisation (32 FTEs) and rolled out a commercial plan with a joint sales funnel together with the MAN Trucks dealer network.

Result

Integration completed, 15% portfolio growth and 17% higher finance penetration on MAN trucks sold.

67 countries, one sales funnel

Scania Financial Services Head Office

Head of Sales & Marketing · Södertälje · 2015–2019
Situation

Finance and insurance were sold through 13 business units in 67 countries, mostly with local systems and processes.

Approach

Standardised sales processes and definitions and integrated them into Scania Truck & Bus sales organisations and Scania dealers and distributors.

Result

Global standard definition and reporting of sales KPIs, with minimal local differences.

125 trucks in rental fleet, built from scratch

HAMA Trucks

Managing Director · Benelux · 2007–2013
Situation

As part of its expansion strategy, HAMA Group wanted to start a subsidiary in the Benelux for truck and trailer rental.

Approach

Founded the company and set up the legal and financial structure. Arranged the financing, then built the sales organisation and worked the market.

Result

Rental fleet of 125 units and, within 2 years, top 5 among independent truck rental companies in the Benelux.

300% revenue growth in 2 years

Dräger Safety Netherlands

Dealer Manager · Netherlands
Situation

Safety products (including respiratory protection and gas detection) for offshore, refineries and other industries, sold through dealers.

Approach

Set up and managed the national dealer network. Created a transparent split between direct sales and sales through the dealer network.

Result

More than 300% revenue growth in 2 years and a 6% higher net margin.

What others say about me

Recommendations from my LinkedIn profile.

René's manager · 2026

Rene has a sound and solid balance between strategic insight & vision and pragmatic leadership & execution.

Rene RenkemaCOO, TRATON Financial Services
Reported to René · 2026

As a leader he inspires those around him to better themselves and to take calculated risks with his full support and guidance.

Kevin NaidooHead of Alliance Banking, Access Bank South Africa
Reported to René · 2026

Rene leads with a rare combination of calm authority, integrity, and strategic clarity.

Nicola MilehamHead of Sales, MAN Financial Services South Africa
Team colleague · 2019

I've seen René challenge existing structures with the result of making the department much more agile, lean and successful.

Viktoria HellmarkGlobal Brand Manager, Scania Group
René's manager · 2010

Rene is a very commited to success. He act's very enterprenerial. I enjoyed working with him during a very difficult market situation which he managed very professional.

Rudolf FranzCEO, voxeljet AG (NYSE/Nasdaq)
Team colleague · 2010

Rene initiated an open, long-term, focussed dealer strategy, aiming for profitability for Dräger as well as for the customer, and always in close customer contact. It was a pleasure to work with Rene!

Marc EttemaMarketing Manager, Dräger

Career

A short description per role. Click + for more information.

  1. Oct 2025 – Sep 2026

    Business Development Manager

    Traton Financial Services · The Hague
    Netherlands
  2. Aug 2023 – Sep 2025

    Managing Director, Joint Venture

    MAN Financial Services South Africa · Johannesburg
    South Africa
  3. Sep 2022 – Jul 2023

    Project Lead Go-to-Market

    Traton Financial Services · The Hague
    Netherlands
  4. Aug 2019 – Sep 2022

    Sales Director Spain & Portugal

    Scania Finance Hispania · Madrid
    Spain & Portugal
  5. Aug 2015 – Jul 2019

    Head of Sales & Marketing

    Scania Financial Services · Södertälje
    Sweden
  6. May 2013 – Aug 2015

    Owner

    RW Sales Consultancy · Coevorden
    Netherlands
  7. Oct 2009 – Nov 2013

    Owner / Managing Director (restart)

    HAMA Truck & Trailer Rental / HAMA Bandenservice
    Netherlands
  8. Aug 2007 – Sep 2009

    Managing Director

    HAMA Trucks B.V. · Benelux
    Benelux
  9. Aug 1992 – Jul 2007

    Various commercial and management roles

    Dräger Safety Netherlands
    Netherlands

Experience: from boardroom to customer

Where I held a rolePart of the group
Traton Financial Services s.e. Project Lead Go-to-Market2022–2023Business Development Manager2025–2026
MAN Financial Services Head Office Brand organisation
MAN Financial Services South Africa Managing Director (JV)2023–2025
Scania Financial Services Head Office Head of Sales & Marketing2015–2019
Scania Financial Services Spain & Portugal Sales Director2019–2022

Lived and worked internationally

Based in four countries, supporting 67 countries from the Scania head office.

Het Plein in The Hague
NetherlandsThe Hague · home base · Benelux market
Madrid skyline
Spain & PortugalMadrid · 2019–2022 · 12 FTEs
Södertälje harbour
SwedenSödertälje · 2015–2019 · 13 business units in 67 countries
Johannesburg skyline
South AfricaJohannesburg · 2023–2025 · 32 FTEs

Core skills

Commercial

  • Sales strategy
  • Go-to-market
  • Key account management
  • Dealer and distribution networks

Leadership

  • P&L responsibility
  • Leading and coaching sales teams
  • Integrations and restructuring
  • International matrix organisations

Domain expertise

  • Financial services (wholesale, retail finance, insurance)
  • Rental and leasing
  • Automotive
  • B2B

Education & training

  • Business Model Canvas MasterclassOsterwalder & Pigneur · 2016
  • Business AdministrationISBW · 2004–2006
  • NIMA Sales B Sales ManagementISBW · 2001–2002
  • Consultative & value-based sellingKrauthammer · Mercury Goldmann · Robert Blokker · IBM · 1995–2006
  • LanguagesDutch (native) · English (fluent) · German (good) · Spanish (intermediate)

Did you know

  • I played football against FC Barcelona when Johan Cruyff was the coach there

  • I once had to take cover from hippos on a public road in South Africa

  • I travelled through Australia on my own in my early twenties

For recruiters

Everything you need to assess me and put me forward in one minute.

Available
Immediately
Contract
Permanent or interim
Based in
The HagueWilling to travel throughout the Netherlands and internationally
Salary
On request
Looking for
Head of Sales or Commercial Manager in a B2B environment. Also Sales Director or Business Consultant.
Sectors
  • Trucks and transport
  • Leasing and financial services
  • Industrial B2B
  • Automotive
  • Bus and coach
  • Charging infrastructure
  • Dealer and distribution networks
Experience
30+ years in commercial roles, 19 of them in the automotive sector
Leadership
Teams of up to 32 FTEs, with full P&L responsibility
Languages
Dutch (native), English (fluent), German (good), Spanish (intermediate)

References available on request · Read the recommendations

Short profile to forward

René Warming is a commercial leader with more than 30 years of B2B experience, 19 of them in the automotive sector (HAMA Trucks, Scania, MAN, Traton Financial Services).

  • Built a truck rental company from zero to 125 units and a top-5 position among independent truck rental companies in the Benelux within 2 years
  • Introduced one global sales funnel and KPI set at Scania Financial Services for 13 business units in 67 countries
  • Delivered 15% portfolio growth as Managing Director of MAN Financial Services in South Africa
  • Grew the revenue of the Dräger Safety dealer network by more than 300% in 2 years

Available immediately as Head of Sales or Commercial Manager.

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Looking for a commercial leader who builds markets?

I am looking for a role as Head of Sales or Commercial Manager in a B2B environment, or a similar role as Sales Director or Business Consultant. Call or email me for a 20-minute intro call.

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